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Why Do We Put Vitamin D in Hey Like Wow?

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During the summer months, it is great to know that simply stepping outside for a few moments to enjoy the warmth of the sun’s rays on your skin is doing more than just putting a smile on your face – it’s boosting your vitamin D levels too!

Vitamin D is made in our skin cells, in response to being exposed to UV rays from sunlight. During the winter months, however, studies show that up to half of people in the UK could be deficient in this important vitamin.

This year the clocks are going back on the 30th October, signalling the end of British Summer Time and the beginning of colder, shorter days. For many of us, this means missing out on those precious hours of sunlight, and therefore vitamin D, as we sit at our desks or keep warm indoors.

Most of us are aware of the important role vitamin D plays in bone health, as well as the regulation of calcium and phosphorus, which helps to reduce the risks of developing conditions like osteoporosis. However, latest research is suggesting there could be even more to this vitamin than we think.

Cardiovascular Health

According to NHS England, cardiovascular disease is one of the main causes of death and disability in the UK. Cardiovascular disease generally refers to conditions that involve narrowed or blocked blood vessels that can lead to a heart attack, chest pain (angina) or stroke. Recently, inadequate levels of vitamin D have been linked to an increased prevalence and incidence of cardiovascular disease.

Auto-immune diseases

The term ‘auto-immune diseases’ refers to a wide range of conditions where the body’s immune system fails to recognise the difference between ‘self’ and ‘non-self’. When this happens, the immune system destroys cells and tissues of the body thinking they are foreign invaders. Conditions such as multiple sclerosis, rheumatoid arthritis, type 1 diabetes mellitus, Hashimoto’s thyroiditis, and systemic lupus erythematosus (SLE) all fall under this definition. Numerous studies have shown that there is an association between vitamin D deficiency and these conditions, as well as the ways in which vitamin D may prevent and even treat auto-immune disorders.

Alzheimer’s Disease

Alzheimer’s disease is the most common type of dementia, affecting over 800,000 people in the UK. It is a progressive neurological disease affecting many functions of the brain. Scientists know that the brain relies on vitamin D receptors to protect itself against things that can damage it, but only recently has there been more research in this area. The latest studies show that adults with a deficiency in this vitamin have a 53% increased risk of developing dementia. Alarmingly, this risk rises to 125% for those with a severe deficiency.

The prevalence of vitamin D deficiency increases with distance from the equator, and Northern European countries have the highest rates of deficiency. This is why it is so important to identify other sources of getting sufficient levels of this ‘sunshine vitamin’, especially when the sun is not shining!

At Hey Like Wow, our aim has always been to provide an easy and enjoyable way of including more vitamins and minerals in your diet. This is why vitamin D is just one of the vitamins we have added to our range of healthy, vitamin-enriched, sugar and preservative free, soft drinks.

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No Tricks This Halloween With These Healthy Halloween Treats!

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It’s that time of year again! Halloween is a time to get creative with your costume, channel your inner artist with a pumpkin, and get the kids together for a night of games; bobbing for apples, wrap the mummy, and of course, trick or treat.

However, these ‘treats’ are usually bursting with processed sugar, preservatives and E numbers, which we all know to be the true horrors of Halloween, with their links to obesity, heart disease and hyperactivity.

So we have found five tasty alternatives to keep your kids happy and healthy this Halloween! With their creative and fun appearance, children will love them, and you get the peace of mind that you are keeping the real monsters at bay.

1. Chocolate Apples

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A perfect alternative to toffee apples, these apples coated in dark chocolate have all the health benefits of dark cocoa. They’re rich in antioxidants and contain qualities which help the heart and circulation, without the high sugar content of toffee and dramatic effect on tooth decay, liver damage and diabetes.

2. Stuffed Pumpkin Peppers

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A more savoury option, these stuffed pepper make a great choice if you’re hosting a few children over dinner time! You can get creative with the filling (maybe try spaghetti in a tomato sauce to look like brains spilling out!), or substitute the mince with black beans for a tasty vegetarian option high in protein.

3. Frankenstein Kiwi Heads 

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Providing 273% of your daily recommended amount of vitamin C (five times more than an orange!), the kiwi is a valuable treat when the nights are getting colder and you’re in need of a natural immune booster! Kiwis also contain 89% of your daily recommended amount of vitamin K, which has been dubbed ‘the forgotten vitamin’ as despite its major benefits, it’s often being overlooked. Vitamin K is crucial for fighting blood clots, strengthening bones and preventing heart disease. Decorate this healthy head with either blueberries or dark chocolate chips and you’re left with not only an exceptionally nutritious snack but a seasonal Frankenstein head too!

4. Strawberry Ghosts

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Strawberries have a long list of health benefits, earning their title as a ‘superfood’. Not only do they contain immunity boosting vitamin C, they promote eye health, fight cholesterol, reduce inflammation leading to arthritis, regulate blood pressure and boost fibre.

Tip: for a more accessible product, use vanilla yoghurt. Simply put yoghurt in the freezer until it becomes a little firmer (not frozen!), dip strawberries, place on parchment paper and refreeze after adding dark chocolate chip eyes and mouth!

5. Witches Broomsticks

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While cheese has a bad reputation of having a high fat content, this is entirely dependent on the type of cheese you use. This recipe suggests a reduced fat mozzarella, but you can of course make any other substitutions!

Cheese also has substantial health benefits, such as being a rich source of calcium. This is important for bone strength and growth, as well as helping your heart and muscles function properly. There is also a substantial amount of protein in cheese, which our body uses to rebuild muscles, blood, bones and skin.

It’s important to stay healthy over festive holidays. Head to Pinterest for more ideas on how to stay nutritious and delicious this October. Plus, why not replace the tricks with treats with a luscious Apple drink from Hey Like Wow! Get your fill of vitamins B6, C and D, while still enjoying the excitement of ghosts and ghouls with your sugar and spice and all things nice, as well as the rats and snails and puppy dog’s tails!

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The Truth Behind Sugar and Heart Disease

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In a shocking new report, it has been found that a sugar lobby group paid scientists to underplay the role of sugar in heart disease. Researchers for the 1960s study, who were influential scientists of the period, were found to have been bribed by the sugar industry and asked to place the blame for heart disease squarely at the door of dietary fat.

Although the original study is now decades old, what it highlights is the 50 year struggle to unearth the true negative health effects of sugar. During the review, it has been shown that the three Harvard scientists involved each received the equivalent of $50,000 in today’s money to skew the results and overlook sugar as a contributory factor to coronary heart disease.

The biggest problem that is faced, even today, is the sheer amount of food company sponsored research. This huge influence on nutrition science is inevitably holding us back from the truth about processed food and drinks. Each company has their own agenda, and will likely find favourable results from a study that they have helped to fund.

What this means is that it is difficult to know which reports and products to truly trust. This is why we have worked so hard to prove our commitment to health. By applying to be a Sugarwise approved product, we wanted our customers to know that when we say we are sugar free, we mean it. Equally, our attendance at events such as the Allergy and Free-From Show this year again highlights our commitment to a truly transparent drink.

We want consumers to know exactly what they put in their bodies and choose products that actively benefit them. As well as removing everything that is bad, we also pump Hey Like Wow full of good too. In an industry where reports don’t always tell the whole story, choose products that you can guarantee the health benefits of.

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What is the sugar tax?

sugarThe battle against childhood obesity in the UK came to the forefront of everyone’s mind recently when the Government released its new strategy aiming to tackle this important issue.

The strategy came under criticism and was deemed weak: it only asked for the food and drink industry to join in the fight on a voluntary basis. Jamie Oliver, healthy eating campaigner and school dinner reformist, branded the Government’s efforts a travesty. Jamie didn’t hold back in his criticism and told the Radio Times he thought that “Everything about the childhood obesity strategy that’s just come out is a complete stinking herring. It’s a terrible job Theresa May’s done there.”

One key positive point to pull from the Government’s plan was what’s called the The Soft Drinks Industry Levy. Sounds complicated right? Well it’s not really; all this means is that the Government are calling on soft drinks companies, to reduce the amount of sugar in their products.

Here at Hey Like Wow we’re committed to promoting a healthy lifestyle, always, and to honour this we have made all of our drinks completely sugar free. You won’t find a single grain of sugar in any of our products (we’re pretty proud, can you tell?).

The Levy, or ‘sugar tax’ as it’s often called will mean that companies that choose not to reduce the sugar content of their drinks will face a tax on their products from the government.

In the midst of all this legislation one thing is clear; sugar is awful for our health, and it’s best to avoid it where possible. Rather than pumping your body full of chemicals and nasties, grab a Hey Like Wow drink which is not only completely sugar free, but also enriched with the goodness of vitamins and calcium.

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Hey Like Wow Nominated in the Drum Dream Awards!

aaeaaqaaaaaaaai5aaaajdgyowy5mzi0lwvmotytndgyos05zjdklthhyjfkztnmmmyzzqWe received the fantastic news this week that Hey Like Wow have been nominated for a Packaging Design category award in the Drum Dream Awards!

The Drum Dream Awards recognise creative work that needs to be ‘shouted from the rooftops’. They are about celebrating creative concepts and championing the companies who are brave enough to embrace them. They understand that to be considered a great brand, and to develop marketing campaigns that have a lasting impact, you must build relationships with your consumers.

Hey Like Wow are completely consumer focussed in everything we do, from the drink we have developed, to the bottle we share it in. This is why we are so pleased that our branding has been recognised as equally customer friendly.

There are a whole host of sector categories for the awards, and we have been selected in one of the most hotly contested of them all. Coming up against dessert giants, Gü and sparkling alcoholic drink, Twisted Halo, won’t be easy, but we back Hey Like Wow and our unique, expressive brand design to shine through.

The great thing about the award is that it takes into account every aspect of our product’s design, as well as how it is shared across multiple channels, platforms and touch points. In addition to the packaging design, name creation and brand identity, the Drum Dream Awards have also assessed the Hey Like Wow bottle design, identifying the cap as a major innovation.

The Drum Dream Awards winners are announced at a ceremony in October. We will let you know how we get on!

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10 Ways To Get Yourself To The Gym When You Don’t Feel Like It

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So it’s one of those days again. Your humanity (aka glorious laziness), has gotten the best of you and the gym now seems like a distant memory from the good old days when you were filled with motivation and energy. Yes, it happens to the best of us. The good news is, you can fight this feeling with minimum effort and spectacular results, and we’ve got 10 different ways to get you going!

 

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  1. Celebrate the power of music: They don’t call it sonic therapy for nothing! Create a killer playlist and resurrect your lost appetite for exercise.
  2. Prep your body: If your body gets in the mood, your mind will follow. So make sure to nurture it the right way. A delicious bowl of oatmeal and a Hey Like Wow Mango & Passionfruit bottle will keep you full and hydrated!
  3. Dress the part: A little mind-play goes a long way. It’s the oldest trick in the book of motivation but we swear if you just put on your best gym outfit you won’t believe how fast you’ll hop on that treadmill!
  4. YouTube, your best friend: Not in the mood to step out of the house? Fitness vloggers are only a click away from your best exercise session!
  5. Sneak exercise in your daily routine: You don’t have to make it official. Take the stairs today, or park your car a little further from your work. Every calorie counts!
  6. Get yourself a reward: Promise yourself something exciting if you go to the gym. Just make sure it’s not an edible prize!
  7. Surround yourself with inspiration: Make a visual mood board of your final goals. Pinterest is an endless pool of inspiration and the best platform for the job.
  8. Commit publicly: You are men and women of your word and once you give it, you have to stick to it! So make your gym plans known!
  9. Track your success: Make a journal and note down how far you’ve come. You won’t feel like breaking your strike afterwards!
  10. Buddy up: Whether that is a friend or a colleague, find the partner in crime who will pull you up when you’re feeling low!

 

 

 

 

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Hey Like Wow Joins Sugarwise in Supporting Childhood Obesity Strategy

Hey Like Wow Joins Sugarwise in Supporting Childhood Obesity Strategy

Following recent publication of the Government’s ‘Childhood obesity; a plan for action’ strategy, Hey Like Wow would like to join our friends at Sugarwise in supporting the scheme. We believe that any strategy that encourages the uptake of lower sugar alternatives must be backed.

However, along with many health organisations and other healthy food and drink manufacturers, we also feel that this should only be viewed as the first step in the process. There are still a number of important changes the Government can and should be making that haven’t yet been addressed. We would argue that the availability of low sugar or no added sugar drinks as a promoted alternative to consumers, should be top of the list.

In the document produced earlier this month, there is no legislation referring to restrictions on ‘junk food’ advertising. One of the key issues that has frequently been raised by health campaigners, has centred around the impact that these adverts are having on children. The fact that the report has failed to address marketing restrictions is one of the main reasons we believe the strategy is incomplete.

There are of course many positives too. The emphasis being placed on greater physical activity in primary schools is encouraging, with pupils to get at least 60 minutes of exercise a day, both inside and outside of school.

There is also a voluntary scheme for the food industry to reformulate children’s products, to ensure a 20% cut in sugar. This reduction has been recommended for products such as yoghurts, sweets, breads and desserts. Although the word ‘voluntary’ is a little troubling, it is hoped that the industry will take on board the recommendations and make the necessary changes.

At Hey Like Wow, we feel encouraged by what has been proposed. However, we are in no way complacent, and will continue to fight for further development of the strategy, which will hopefully result in a more robust and comprehensive scheme.

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The Most Beautiful Exotic Places in the World

The world offers so many sublime destinations for those eager to release their inner explorer or for those merely in need of some respite from the demands of daily working life. Does that sound like you? Well listen up, here are six of the best:

  1. Bora Bora – It is no surprise that couples elope to Bora Bora – the island epitomises romanticism. This South Pacific Island creates an unforgettable couple’s experience, offering hibiscus flower backdrops, white sand beaches, clear azure water, and privacy from sunrise to sunset.
  2. Taha’a, French Polynesia – The scent of vanilla, watermelon, and copra lingers in the air of this flower-shaped French Polynesian island. The peaceful overtones of Taha’a are mirrored by the locals’ tranquil lifestyle along with mountains and bright sandy beaches.
  3. Cappadocia, Turkey – Cappadocia’s golden sand dunes and clear landscapes offer great scope for hiking routes and picturesque panoramas which can be viewed in the Göreme and Zelve open-air museums as well as via a hot air balloon.
  4. Caño Cristales, Colombia – If you don’t believe in rainbow coloured rivers, think again. From July to November, many humans and animals alike flock to the Serranía de la Macarena province in Colombia where mosses and algae comprise “The River of Five Colours”.
  5. Arashiyama Bamboo Forest, Japan – Rent a bicycle and glide through the bamboo groves of Arashiyama and Sagano. The colour green has a psychological effect of influencing creativity and serenity, so if you need inspiration you know where to go!
  6. Dubai – The infamous Atlantis Hotel offers a signature underwater suite where guests are actually submerged underwater, contained in their very own luxury suite. New floating villas have recently become an option too, allowing you panoramic views of the ocean.

If you can’t travel to one of these exotic destinations then you don’t have to miss out completely! Have a little taste of the exotic by grabbing a Hey Like Wow vitamin water drink, with tropical flavours such as Hibiscus, Grape & Pear, and Mango, Lime & Coconut. So go on, step into the tropics with one of our refreshing sugar free drinks!

 

 

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Rainy Day Activities for Kids

Summer holidays are rounding up, but the volatile English weather means we’ve still got to plan some activities for our kids on those rainy days. We’ve put together a chain of building, making, searching, and playing that doesn’t require parents venturing out into the rain to buy supplies to keep our kids entertained all day.

Hey Like Wow kids activities

Building:

  • Books and blankets den: To create your children’s own ‘No Parents Allowed’ den, the house and all its furniture is your oyster! Stack books on top of each other to create walls and drape a blanket over the top for a roof. Duvets, pillows, and cuddly toys add extra comfort, making for a great nap after playtime!

 Making:

  • Painting: Want to keep your kids occupied for hours on end, but don’t have paint? Here’s what you can do; mix 1 cup salt, 1 cup flour, 1 cup water and food colouring to a bottle of ketchup, and have any colour of the rainbow at your disposal.
  • Armed with water guns but missing the summer sun? Fill them with paint instead and fire at a canvas propped on an easel. Lay down newspaper on your floors, and dress in your scruffiest gear before letting loose!
  • Rainbow pizza: Set aside the ice lollies and opt for something to keep your kids warm and cosy inside their dens. Top a pizza base with red and yellow Bell peppers, broccoli, sweetcorn, tomato, and red onions for a healthy meal packed with vitamins.
  • Find more recipes in our guide to Kid-Approved, Healthy and Fun Meal Ideas.

Searching:

  • Treasure hunt: Help your kids get their recommended 5-a-day by hiding five fruits around the house and get creative giving your children clues to help discover them.

Play time! And don’t forget to give your kids a boost with their own Hey Like Wow drinks, packed with Vitamin B6, C and D!

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Flavour Profile: Lemon

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Here at Hey Like Wow we’re all about mixing the perfect flavour combinations with amazing vitamins to give you the healthiest and tastiest hydration possible! This week we’re putting the spotlight onto one of our favourite flavours, lemon. Our Lemon & Elderflower drink is a flavour match made in heaven and great for you too, each bottle contains 33% of your RDA of vitamins D, C and B6.

Lemons are great for your health in a number of ways, the key reason why is that they’re packed full of vitamins C, D and B6 (just like Hey Like Wow drinks!) as well as vitamin E, copper, and iron. With all of these amazing nutrients combined inside one powerful little fruit it’s no wonder lemons are considered able to help to strengthen your immune system, cleanse your stomach, and are even considered a blood purifier. They pack a punch in health benefits as well as flavour!

Lemons are great if you’re keeping an eye on your weight too, they work to reduce the rate that your body digests starch, thus keeping your blood sugar levels balanced, which in turn helps your body to store less fat! A great, sugar free way to incorporate more lemon into your diet is by slicing some up and putting it your water bottle. You get a subtle hint of flavour and it will help to keep you topped up with its metabolism-boosting goodness!

For delicious citrus hydration grab a Hey Like Wow Lemon & Elderflower for a refreshing boost of vitamins in a sugar free drink.

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