Here at Hey Like Wow, we are incredibly proud to announce that our innovative, nutritious soft drink has just won Best Children’s Drink at the World Beverage Innovation Awards 2016! Now in its 14th year, these globally renowned awards are designed to celebrate excellence and innovation found across the beverage industry, and reward those who have shown particular flair over the course of the year.
In 2016, there were 229 entries made from 37 different countries around the world. In a fiercely fought contest that saw companies compete in 26 categories, we were lucky enough to come first in ours. We collected our award on November 9th in Germany, at the BrauBeviale Production Trade Fair in Nuremberg.
We competed in our category alongside two highly impressive companies, which has made our victory that much more impressive. It was also another great opportunity to get our name out there, to build up a presence on the global stage and become synonymous with healthy drinking alternatives. To be considered in the same competition as international brands such as Innocent Drinks, Lipton, Britvic and Coca-Cola has been a hugely rewarding experience.
The awards are organised and held by FoodBev Media, an international multimedia company that offers valuable insight around food and drink innovation, as well as trends that are being seen on a global stage. They are a highly credible and respected influencer, and their awards schemes are given international esteem.
FoodBev Media’s marketing director, Isabel Sturgess, summed up this year’s event perfectly:
“We saw a fantastic range of products this year as innovation continues to ignite consumers’ growing interest in beverages. The awards are a great way to keep up to date with the industry’s best innovations across the globe. It’s a great celebration and highlights company successes in areas of finished products, marketing, manufacturing, ingredients and, importantly, commitment to CSR.”
A full list of winners can be found here, with Hey Like Wow 6th on the list.
So why did we win? What is it about Hey Like Wow that impressed the judges and saw us crowned as this year’s Best Children’s Drink?
We believe it is our emphasis on delivering a healthy, vitamin-enriched soft drink that is not only delicious, but sugar, preservative and artificial colour free. We have worked hard to find a way to combine pure, natural mineral water with the highly beneficial vitamins B6, C and D, without losing any of the goodness. We have achieved this through our blast-cap technology, the innovation we believe is crucial to giving children and adults an incredibly valuable drinking experience.
It is great to see our hard work paying off, and on November 14th, when Hey Like Wow will officially be released in Tesco stores across the UK, it will be the turn of consumers, and children, to make their decision. We think you will love Hey Like Wow. Not long now until we can prove it.SHARE: