Hey Like Wow wins ‘Best Children’s Drink’ in the World Beverage Innovation Awards!

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Here at Hey Like Wow, we are incredibly proud to announce that our innovative, nutritious soft drink has just won Best Children’s Drink at the World Beverage Innovation Awards 2016! Now in its 14th year, these globally renowned awards are designed to celebrate excellence and innovation found across the beverage industry, and reward those who have shown particular flair over the course of the year.

In 2016, there were 229 entries made from 37 different countries around the world. In a fiercely fought contest that saw companies compete in 26 categories, we were lucky enough to come first in ours. We collected our award on November 9th in Germany, at the BrauBeviale Production Trade Fair in Nuremberg.

We competed in our category alongside two highly impressive companies, which has made our victory that much more impressive. It was also another great opportunity to get our name out there, to build up a presence on the global stage and become synonymous with healthy drinking alternatives. To be considered in the same competition as international brands such as Innocent Drinks, Lipton, Britvic and Coca-Cola has been a hugely rewarding experience.

The awards are organised and held by FoodBev Media, an international multimedia company that offers valuable insight around food and drink innovation, as well as trends that are being seen on a global stage. They are a highly credible and respected influencer, and their awards schemes are given international esteem.

FoodBev Media’s marketing director, Isabel Sturgess, summed up this year’s event perfectly:

“We saw a fantastic range of products this year as innovation continues to ignite consumers’ growing interest in beverages. The awards are a great way to keep up to date with the industry’s best innovations across the globe. It’s a great celebration and highlights company successes in areas of finished products, marketing, manufacturing, ingredients and, importantly, commitment to CSR.”

A full list of winners can be found here, with Hey Like Wow 6th on the list.

So why did we win? What is it about Hey Like Wow that impressed the judges and saw us crowned as this year’s Best Children’s Drink?

We believe it is our emphasis on delivering a healthy, vitamin-enriched soft drink that is not only delicious, but sugar, preservative and artificial colour free. We have worked hard to find a way to combine pure, natural mineral water with the highly beneficial vitamins B6, C and D, without losing any of the goodness. We have achieved this through our blast-cap technology, the innovation we believe is crucial to giving children and adults an incredibly valuable drinking experience.

It is great to see our hard work paying off, and on November 14th, when Hey Like Wow will officially be released in Tesco stores across the UK, it will be the turn of consumers, and children, to make their decision. We think you will love Hey Like Wow. Not long now until we can prove it.

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What is the sugar tax?

sugarThe battle against childhood obesity in the UK came to the forefront of everyone’s mind recently when the Government released its new strategy aiming to tackle this important issue.

The strategy came under criticism and was deemed weak: it only asked for the food and drink industry to join in the fight on a voluntary basis. Jamie Oliver, healthy eating campaigner and school dinner reformist, branded the Government’s efforts a travesty. Jamie didn’t hold back in his criticism and told the Radio Times he thought that “Everything about the childhood obesity strategy that’s just come out is a complete stinking herring. It’s a terrible job Theresa May’s done there.”

One key positive point to pull from the Government’s plan was what’s called the The Soft Drinks Industry Levy. Sounds complicated right? Well it’s not really; all this means is that the Government are calling on soft drinks companies, to reduce the amount of sugar in their products.

Here at Hey Like Wow we’re committed to promoting a healthy lifestyle, always, and to honour this we have made all of our drinks completely sugar free. You won’t find a single grain of sugar in any of our products (we’re pretty proud, can you tell?).

The Levy, or ‘sugar tax’ as it’s often called will mean that companies that choose not to reduce the sugar content of their drinks will face a tax on their products from the government.

In the midst of all this legislation one thing is clear; sugar is awful for our health, and it’s best to avoid it where possible. Rather than pumping your body full of chemicals and nasties, grab a Hey Like Wow drink which is not only completely sugar free, but also enriched with the goodness of vitamins and calcium.

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Hey Like Wow Nominated in the Drum Dream Awards!

aaeaaqaaaaaaaai5aaaajdgyowy5mzi0lwvmotytndgyos05zjdklthhyjfkztnmmmyzzqWe received the fantastic news this week that Hey Like Wow have been nominated for a Packaging Design category award in the Drum Dream Awards!

The Drum Dream Awards recognise creative work that needs to be ‘shouted from the rooftops’. They are about celebrating creative concepts and championing the companies who are brave enough to embrace them. They understand that to be considered a great brand, and to develop marketing campaigns that have a lasting impact, you must build relationships with your consumers.

Hey Like Wow are completely consumer focussed in everything we do, from the drink we have developed, to the bottle we share it in. This is why we are so pleased that our branding has been recognised as equally customer friendly.

There are a whole host of sector categories for the awards, and we have been selected in one of the most hotly contested of them all. Coming up against dessert giants, Gü and sparkling alcoholic drink, Twisted Halo, won’t be easy, but we back Hey Like Wow and our unique, expressive brand design to shine through.

The great thing about the award is that it takes into account every aspect of our product’s design, as well as how it is shared across multiple channels, platforms and touch points. In addition to the packaging design, name creation and brand identity, the Drum Dream Awards have also assessed the Hey Like Wow bottle design, identifying the cap as a major innovation.

The Drum Dream Awards winners are announced at a ceremony in October. We will let you know how we get on!

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