Full range of Hey Like Wow vitamin enriched drinks now available on Amazon

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We are excited to announce that HeyLikeWow, our vitamin enriched and sugar free soft drink is now available to order on Amazon.
We have received an overwhelming demand for more flavours following the successful release of our Orange and Blackcurrant flavours in most Tesco stores around the UK last year and we are happy to comply!

The HeyLikeWow experience is now expanding online to include the below taste-bud tingling fruit combos in 250ml bottles:

  • Apple
  • Apple, Pear & Lychee
  • Mango & Passionfruit
  • Orange & Pineapple

Furthermore, HeyLikeWow is now also introducing bigger 500ml bottles bursting with new and exciting flavours:

  • Hibiscus, Grape & Pear (exclusive to 500ml bottle)
  • Lemon & Elderflower (exclusive to 500ml bottle)
  • Mango, Lime & Coconut (exclusive to 500ml bottle)
  • Pomegranate & Acai (exclusive to 500ml bottle)
  • Orange

Be sure to check us out the next time you’re on Amazon.

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Hey Like Wow launches #SugarYouNot Campaign

Last week we launched our exciting #SugarYouNot campaign for Hey Like Wow.

When we brainstormed campaign ideas we were clear on what we wanted to achieve. Not only did we want to underscore the fact that our vitamin waters are completely sugar free; more importantly we are aiming to inspire families to start thinking seriously about how much sugar they consume on a daily basis.

The bottom line is that consuming too much refined sugar isn’t good. It’s estimated that 2.6 million people have prediabetes in the UK. By 2025, this number will jump to 5 million!

Admittedly, the #SugarYouNot hashtag is an unorthodox play on words for what is very much a family friendly product. However, the team felt we needed to grab the attention of adults responsible for looking after their family’s nutritional needs.

By shining a spotlight on what too much refined sugar does to the body we hope to encourage positive lifestyle changes and better choices to improve the health and well-being of current and future generations.

After this campaign, if we can make people across the UK pause for thought and think about what they are putting into their shopping baskets, then we would have done our job to raise awareness about what is fast becoming an increasingly critical issue.

Over the next few months look out for a number of exciting Hey Like Wow initiatives, all promoting how you can get involved in the #SugarYouNot campaign.

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The Truth Behind Sugar and Heart Disease

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In a shocking new report, it has been found that a sugar lobby group paid scientists to underplay the role of sugar in heart disease. Researchers for the 1960s study, who were influential scientists of the period, were found to have been bribed by the sugar industry and asked to place the blame for heart disease squarely at the door of dietary fat.

Although the original study is now decades old, what it highlights is the 50 year struggle to unearth the true negative health effects of sugar. During the review, it has been shown that the three Harvard scientists involved each received the equivalent of $50,000 in today’s money to skew the results and overlook sugar as a contributory factor to coronary heart disease.

The biggest problem that is faced, even today, is the sheer amount of food company sponsored research. This huge influence on nutrition science is inevitably holding us back from the truth about processed food and drinks. Each company has their own agenda, and will likely find favourable results from a study that they have helped to fund.

What this means is that it is difficult to know which reports and products to truly trust. This is why we have worked so hard to prove our commitment to health. By applying to be a Sugarwise approved product, we wanted our customers to know that when we say we are sugar free, we mean it. Equally, our attendance at events such as the Allergy and Free-From Show this year again highlights our commitment to a truly transparent drink.

We want consumers to know exactly what they put in their bodies and choose products that actively benefit them. As well as removing everything that is bad, we also pump Hey Like Wow full of good too. In an industry where reports don’t always tell the whole story, choose products that you can guarantee the health benefits of.

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What is the sugar tax?

sugarThe battle against childhood obesity in the UK came to the forefront of everyone’s mind recently when the Government released its new strategy aiming to tackle this important issue.

The strategy came under criticism and was deemed weak: it only asked for the food and drink industry to join in the fight on a voluntary basis. Jamie Oliver, healthy eating campaigner and school dinner reformist, branded the Government’s efforts a travesty. Jamie didn’t hold back in his criticism and told the Radio Times he thought that “Everything about the childhood obesity strategy that’s just come out is a complete stinking herring. It’s a terrible job Theresa May’s done there.”

One key positive point to pull from the Government’s plan was what’s called the The Soft Drinks Industry Levy. Sounds complicated right? Well it’s not really; all this means is that the Government are calling on soft drinks companies, to reduce the amount of sugar in their products.

Here at Hey Like Wow we’re committed to promoting a healthy lifestyle, always, and to honour this we have made all of our drinks completely sugar free. You won’t find a single grain of sugar in any of our products (we’re pretty proud, can you tell?).

The Levy, or ‘sugar tax’ as it’s often called will mean that companies that choose not to reduce the sugar content of their drinks will face a tax on their products from the government.

In the midst of all this legislation one thing is clear; sugar is awful for our health, and it’s best to avoid it where possible. Rather than pumping your body full of chemicals and nasties, grab a Hey Like Wow drink which is not only completely sugar free, but also enriched with the goodness of vitamins and calcium.

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Hey Like Wow Nominated in the Drum Dream Awards!

aaeaaqaaaaaaaai5aaaajdgyowy5mzi0lwvmotytndgyos05zjdklthhyjfkztnmmmyzzqWe received the fantastic news this week that Hey Like Wow have been nominated for a Packaging Design category award in the Drum Dream Awards!

The Drum Dream Awards recognise creative work that needs to be ‘shouted from the rooftops’. They are about celebrating creative concepts and championing the companies who are brave enough to embrace them. They understand that to be considered a great brand, and to develop marketing campaigns that have a lasting impact, you must build relationships with your consumers.

Hey Like Wow are completely consumer focussed in everything we do, from the drink we have developed, to the bottle we share it in. This is why we are so pleased that our branding has been recognised as equally customer friendly.

There are a whole host of sector categories for the awards, and we have been selected in one of the most hotly contested of them all. Coming up against dessert giants, Gü and sparkling alcoholic drink, Twisted Halo, won’t be easy, but we back Hey Like Wow and our unique, expressive brand design to shine through.

The great thing about the award is that it takes into account every aspect of our product’s design, as well as how it is shared across multiple channels, platforms and touch points. In addition to the packaging design, name creation and brand identity, the Drum Dream Awards have also assessed the Hey Like Wow bottle design, identifying the cap as a major innovation.

The Drum Dream Awards winners are announced at a ceremony in October. We will let you know how we get on!

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Hey Like Wow Joins Sugarwise in Supporting Childhood Obesity Strategy

Hey Like Wow Joins Sugarwise in Supporting Childhood Obesity Strategy

Following recent publication of the Government’s ‘Childhood obesity; a plan for action’ strategy, Hey Like Wow would like to join our friends at Sugarwise in supporting the scheme. We believe that any strategy that encourages the uptake of lower sugar alternatives must be backed.

However, along with many health organisations and other healthy food and drink manufacturers, we also feel that this should only be viewed as the first step in the process. There are still a number of important changes the Government can and should be making that haven’t yet been addressed. We would argue that the availability of low sugar or no added sugar drinks as a promoted alternative to consumers, should be top of the list.

In the document produced earlier this month, there is no legislation referring to restrictions on ‘junk food’ advertising. One of the key issues that has frequently been raised by health campaigners, has centred around the impact that these adverts are having on children. The fact that the report has failed to address marketing restrictions is one of the main reasons we believe the strategy is incomplete.

There are of course many positives too. The emphasis being placed on greater physical activity in primary schools is encouraging, with pupils to get at least 60 minutes of exercise a day, both inside and outside of school.

There is also a voluntary scheme for the food industry to reformulate children’s products, to ensure a 20% cut in sugar. This reduction has been recommended for products such as yoghurts, sweets, breads and desserts. Although the word ‘voluntary’ is a little troubling, it is hoped that the industry will take on board the recommendations and make the necessary changes.

At Hey Like Wow, we feel encouraged by what has been proposed. However, we are in no way complacent, and will continue to fight for further development of the strategy, which will hopefully result in a more robust and comprehensive scheme.

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Flavour Profile: Lemon

Lemons

Here at Hey Like Wow we’re all about mixing the perfect flavour combinations with amazing vitamins to give you the healthiest and tastiest hydration possible! This week we’re putting the spotlight onto one of our favourite flavours, lemon. Our Lemon & Elderflower drink is a flavour match made in heaven and great for you too, each bottle contains 33% of your RDA of vitamins D, C and B6.

Lemons are great for your health in a number of ways, the key reason why is that they’re packed full of vitamins C, D and B6 (just like Hey Like Wow drinks!) as well as vitamin E, copper, and iron. With all of these amazing nutrients combined inside one powerful little fruit it’s no wonder lemons are considered able to help to strengthen your immune system, cleanse your stomach, and are even considered a blood purifier. They pack a punch in health benefits as well as flavour!

Lemons are great if you’re keeping an eye on your weight too, they work to reduce the rate that your body digests starch, thus keeping your blood sugar levels balanced, which in turn helps your body to store less fat! A great, sugar free way to incorporate more lemon into your diet is by slicing some up and putting it your water bottle. You get a subtle hint of flavour and it will help to keep you topped up with its metabolism-boosting goodness!

For delicious citrus hydration grab a Hey Like Wow Lemon & Elderflower for a refreshing boost of vitamins in a sugar free drink.

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Vitamin B6

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Each Hey Like Wow drink is not only completely free from nasty ingredients like sugar and preservatives, but they are also packed full of awesome vitamins to help you reach your RDA.

All vitamins are different in how they help the body to function, and it can even be a bit confusing figuring out which ones do what. So, this week we’re taking you through exactly how vitamin B6 (also known as pyridoxine) can help you be as healthy as you possibly can! Every single one of our drinks contains 33% of your RDA of vitamin B6, in a variety of delicious flavours- check out our range to see which your favourite is!

There are many health benefits of vitamin B6; a key one is how it helps your metabolism. Your metabolism is the process by which your body is able to break down your food. The body needs vitamin B6 for more than 100 enzyme reactions involved in your metabolic processes, it’s fair to say it’s an essential ingredient!

Vitamin B6 is also involved in production of neurotransmitters such as serotonin, which help to send messages from one part of our brain to another- pretty important stuff! It’s widely believed that a lack of or imbalance in our serotonin levels is linked to depression and anxiety, another reason that B6 is such a key element to our diet and nutrition.

Here are some key sources of Vitamin B6:

  • Cooked Tuna fish
  • Sunflower seeds
  • Pistachio nuts
  • Dried fruit such as apricots, prunes and raisins

Pick up a Hey Like Wow and push it, shake it, live it to unleash the vitamin B6!

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The Allergy & Free From Show 2016

Allergy Show July 2016 Hey Like Wow

This weekend saw the Hey Like Wow team heading to the The Allergy & Free From Show in London, did you catch us there? We came with some delicious samples of our tasty and exotic vitamin water drinks, and explained to the crowds that attended why sugar-free living is so much easier and tastier with Hey Like Wow!

Allergy Show July 2016 Hey Like Wow

The annual show allows those who live with allergies, or who choose to avoid certain foods to come along and try out products made just for them, experience free-from cooking classes and hear experts talk about living ‘free-from’. We were so impressed with all the amazing options on show; it proved that living with a free-from diet doesn’t have to be difficult or boring!

This year for the first time the The Allergy & Free From Show added a whole area dedicated to sugar free items, the ‘No Added Zone’. It’s safe to say Hey Like Wow felt right at home here: all our products are not only free from sugars but preservatives too.

We brought along some samples for those who love to live a sugar-free life to try. All of our exotic flavoured vitamin water drinks are packed with vitamins to naturally boost your energy without the need for nasty, unnatural sugars or caffeine. Studies have shown that sugar can be extremely addictive, and a difficult habit to break. One way to take a step towards a sugar-free life is by swapping your favourite sugary soft drinks for a sweet but healthy alternative. Hey Like Wow drinks are the perfect stepping stone for you to start a healthier, more balanced diet.

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Flavour Profile: The Mango

mango

This week we’re breaking down why mango is one of our favourite flavours here at Hey Like Wow, we like it so much that it’s in two of our drinks: tangy, Mango & Passionfruit, and the tropical, Mango, Coconut & Lime. Mangoes are actually the most popular fruit in the world, and here’s why…

Originating from southern Asia, the mango is known for its unique creamy flavour, what you may not know is that mangoes are packed full of over 20 vitamins and minerals! In fact, when you eat a whole mango you’re getting 97% of your RDA of vitamin C. These vitamins and minerals help your hair and skin be as healthy as they can be- remember beauty starts on the inside. Vitamin A helps keep your immune system strong and functioning, and vitamin C helps our body to heal and recover quickly when it needs to!

Mangoes also give you a healthy dose of vitamin K, which is key to keeping your bones healthy and strong. If its energy you’re lacking then mangoes are what you need- they’re full of B vitamins too, which are great for combatting fatigue. They’re full of antioxidants as well, one of which is zeaxanthin which helps keeps your eyes bright and healthy well into old age.

Let the flavours of our delicious Mango flavoured vitamin waters transport you to a tropical island without the use of any added sugars! It’s packed full of goodness, just like eating a fresh mango. Each bottle gives you a dose of vitamins B6, C and D, making it the perfect guilt-free energy booster.

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